A Blonde Bomb Site

Not so serious business.

My workout kit wishlist, The shark and dinosaur t-shirt is trying to even out the brand frenzy. 

My workout kit wishlist, The shark and dinosaur t-shirt is trying to even out the brand frenzy. 

♦ 9 months ago

Looks rather familiar no?

A lot of the brand idents I find and am instantly attracted to are either a mix of cardboard creations and not necessarily lo-fi and scruffy around the edges either, art directors now seem to be following a trend of using playful and large props with bold colours to sell their brand.

CGI does do the same job with similar themed idents but there can be a certain appeal of ‘the real’, take the Sony Bravia ‘bouncing balls’ adverts; even though they were enhanced in post production the essence of the advert was focused on the real element.

‘Cause these visuals are done fo’ real I have a little soft spot for them, I’m not hating on CGI but when your budget allows you to throw thousands of bouncy balls down a San Fransiscan hill you should just go out and do it, CGI will never (yet) be able to give you the same look and well I don’t think it would be as much fun.

A video christmas/moving office card that we made for The Future Laboratory, starring their office dog Jasper.

thefuturelaboratory.com/​

Love My Dog, Canine Couture designed by Lilly

lovemydog.co.uk

Design, Direction & Animation: ManvsMachine
Creative Direction: Mike Alderson, Tim Swift
3D Animation: Jon Noorlander, Richard Thomas

Audio: Ben Lucas Boysen / Hecq

http://www.manvsmachine.co.uk/

fabulous!